Dow Ends Flat as Financials Wobble Ahead of Fed; Tech Advances – The Dow ended roughly flat, pressured by a fall in financials and u-turn in Apple after the tech giant launched a new services bundle and hardware.   

The Dow Jones Industrial Average ended flat or 1 point higher. The S&P 500 was up 0.49%, while the Nasdaq Composite added 1.21%.

Apple (NASDAQ:AAPL) unveiled Tuesday a slate of new hardware including a new iPad and Apple Watch and launched its much-rumored services bundle, Apple One, starting at $14.95 per month. Apple rose 0.2%, but had been up more than 1% in early trade.

The bundle will be launched in three tiers: individual, family, and premier offering. Each will include services such as Apple Music, Apple TV+, Apple Arcade, iCloud storage, the company said. Apple News+ and Apple Fitness+, however, are included with the more expensive premium subscription at $29.95 a month, the company said. 

The virtual product event comes ahead of the widely anticipated launch of the iPhone 12, expected next month, which many on Wall Street believe will trigger a ramp-up in iPhone upgrades.

Other big tech stocks, however, managed to hold gains, with Microsoft (NASDAQ:MSFT), Facebook (NASDAQ:FB), Alphabet (NASDAQ:GOOGL) and (NASDAQ:AMZN) trading above the flatline.

Financials fell more than 1%, led by a fall in Wall Street banks ahead of the Fed’s two-day meeting, which kicks off today. The Fed on Wednesday is expected to keep rates unchanged, and will likely reiterate its support to keep rates lower for longer.

JPMorgan Chase & Co (NYSE:JPM) fell 3% after lowering guidance on net interest income in the wake of falling interest rates.

Energy added to the broader market weakness even as oil prices shrugged off concern about weaker demand to end the day up nearly 3%.

The International Energy Agency said it expects global oil demand growth to fall by 8.4 million barrels per day year-on-year to 91.7 million bpd.

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