Cash-strapped couples want total strangers to pay for their weddings

When Dani Rose, a legal assistant in New York, recently came across a Facebook FB, +1.39%  friend who had posted a GoFundMe page for her wedding ceremony, her initial reaction was a hearty eye-roll. Rose, who is currently planning her own ceremony, said the challenge of staying within one’s financial means for a wedding is the first test of a marriage — one that should be tackled without the help of others. “It’s so tacky,” she said. “You can have a beautiful wedding on any budget.”

Thousands of couples today are looking to friends and family — and, really, anyone — to help them afford to tie the knot. Campaigns on GoFundMe have likely raised millions of dollars for wedding-related funds, according to a recent report by the BBC. Many of the wedding-related campaigns on GoFundMe are related to emergencies, like a couple racing to the aisle after a cancer diagnosis and another whose destination wedding funds were stolen by a scamming travel company.

‘It’s very gauche. It’s part of an entitlement phenomenon in this country.’

Elaine Swann, an etiquette expert based in Los Angeles.

However, a number of funds are simply because they can’t afford their own reception, a practice increasingly frowned upon by wedding-goers who are already shelling out hundreds of dollars for travel and gifts to attend the average ceremony. In fact, the cost of attending a wedding rose to more than $700 per person last year, up from $673 in 2016, according to American Express, and around 40% of guests have skipped a ceremony due to the cost of attending. While 54% of millennials don’t expect guests to bring anything for a wedding, nearly one-third say it’s appropriate to ask guests to spend up to $500 and 7% say they can ask even more,

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