Apple iOS 12 will feature personalized, animated emoji called 'memoji' that rival Snap's Bitmoji

Apple Inc. AAPL, +0.84% will add new animated emoji creatures, or Animoji, with its forthcoming iOS 12 mobile operating system, and the company will also allow users to create personalized animated emojis that look like them. Apple users will get to design a virtual avatar called a “memoji” that has the same face-tracking features that the Animoji have, meaning that if you stick out your tongue or wink, the memoji will do that as well. The feature is somewhat similar to Bitmoji, a personal-avatar product that Snap Inc. SNAP, +5.93% owns. Apple shares are up 1.1% over the past 12 months, while the Dow Jones Industrial Average DJIA, +0.72% has gained 0.7%.

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